Marketing Services

Dear GovSec/U.S Law Exhibitor:

You have a compelling product in your booth.  You’re featuring something new and exciting which will surely help attendees accomplish their objectives.  Is that enough?  Probably not!

Pre-show promotions can increase booth traffic by 33% to 50%. Many successful exhibitors will use pre-show promotion to: 

•    Attract pre-qualified prospects to their specific booth
•    Pre-schedule appointments to ensure that they see the attendees they need to see
•    Enhance their “brand” by ensuring that perceptions of their products and capabilities updated and accurate.

Why bother with pre-show promotions? According to the Center for Exhibition Industry Research, a not-for-profit trade show and exposition industry research group… 

•    75% of the attendees at a given show come with pre-planned personal agenda.
•    46% of decision makers made purchase decisions while attending a show
•    77% of decision makers found at least one new supplier at the last show they attended
•    40% of any given trade show audience is attending the show for the first time
•    50% of the attendees have not been to another show in the previous year
•    50% of the audience wants to see “What’s New” in products and services

We provide Marketing Services you can use before and during the show to get buyers into your booth.  We also provide suggestions on “boothmanship” and other on-site recommendations.  Be sure to review them and participate in those which best fit your marketing objectives.

We look forward to a successful event for you and your customers. Let us know if we can be of any additional assistance.  

Don Berey
Show Director

Marketing Services

Customer and Prospect Exhibitor Invitations

Public Relations and Press Room Information

Publicity Request Form

Pre-Show Registration List

Homeland Security Finance Forum

Boothmanship and Exhibitor Marketing

Booth Premiums and Give-Aways That Work

Dealing with Unqualified Visitors

Improving ROI with Pre-Show Promotion

Communications at Shows in Non-Verbal

Rules for Booth Etiquette

Logos (GIF Format for Web display)

Use these logos on our web site and brochures to promote your booth. 

GovSec 2010 150px-wide logo

GovSec 2010 250px-wide logo

GovSec 2010 250px-wide logo (Blue)

U.S. Law 2010 150px-wide logo

U.S. Law 2010 250px-wide logo

U.S.Law 2010 250px-wide logo (Black)

You can include a link directly to Attendee Registration using:

for the 2011 show!

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