Welcome to the Marketing Resource Center

Tips for Increasing Your ROI

Overcoming 5 Common Obstacles to Trade Show Lead Follow Up - Some real obstacles that can slow you down and get in the way:

10 Ways to use Social Media to Win Attention at Tradeshows - Here are some nuggets that you can start implementing today.

Booth Premiums and Give-Aways that Work - The strategic use of booth premiums and give-aways can be an excellent way to draw qualified visitors to your booth.

Communicating at Shows is Non-Verbal - More than half of what you and your staff communicate from your booth is non-verbal, conveyed through body language. It often determines whether a visitor will decide to enter your booth and interact with your staff.

Dealing with Unqualified Visitors - Not everyone you engage will be a valid prospect for your company. It is therefore essential that you identify and qualify the visitor to determine how your staff should proceed.

Improving ROI through Pre-Show Promotion - Pre-show promotions can increase booth traffic by 33% to 50%.

Rules for Booth Etiquette - You are the most important element in your display, and there is no second chance for first impression.

Gifts, Give-aways, Contests, Drawings for Federal Employees – These can be a great way to attract federal employees, but there are limitations.

Invite Your Customers – Fast, Free and Easy

Show management is pleased to offer Invite a Customer™ Premium, the fast and easy way to create and launch email campaigns inviting your customers and prospects to your booth. This valuable web-based tool enables you to send email marketing messages to help build booth traffic, and it requires no technical expertise to use. It only takes three easy steps to create and send a professional email, and best of all, it’s FREE!

News Release Distribution, Online Press Kit and Social Media Monitoring options for GovSec 2014

Business Wire offers exhibitors and presenting companies several communications and measurement tools to maximize your public relations efforts including the following:

News Release Distribution

Distribute your news and related multimedia and reach key media, analysts, relevant trade media, investors and much more worldwide. In addition, all news releases automatically receive the NewsTrak measurement and analytics reports.

With every English-language press release, you’ll receive a NUVI social media monitoring report. This detailed report will help you track and understand the social media activity that occurs as a result of your press release.

Online Press Kit 

Go digital and create an easily accessible and shareable online press kit includes its own dedicated wire advisory, social media sharing links, ability to swap files and more starting at $295.

Business Wire hosts the GOVSEC exhibitor news page.

For more information email tradeshow@businesswire.com /call +1.310.820.9473 or Click here to order services.  

Download a quick overview on distributing event news releases that are part of our agreement and setting up your free Online Press Kit here.

Marketing with Show Widgets

Let your customers and prospects know you're exhibiting with a show widget. Post the widget on your web site and in your pre-show promotion. It is very effective when added to your sales team's email signatures. Just select the appropriate event, download the size you need, and use the logo to help bring in the buyers you want to see. Best of all, it's free. There is no charge to use these images as often as you want.

Questions? Contact Don Berey, Event Director at 703-876-5073 or dberey@1105media.com



CPM East
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To download the image: Right click on the size you need and select 'save link as'

Download the appropriate event logo and size you need.

Featured Products - List Your Newest or Hottest Products on Our Website

You have the opportunity to highlight your products or services to prospective customers before they
stop by your booth – and it’s free! In 2013, exhibitors had more than 200 listings on our website. Just e-mail us up to 3 of your newest or hottest products. Include the product names(s), up to a 75-
word description for each (in a Word doc), and a photo/graphic of your product in a jpg format (150
pixels wide). You must include the product name in the file's name. We will not accept flyers or
brochures for either your description or photo.

E-mail your info to dberey@1105media.com. You'll receive an e-mail confirming receipt, and we'll
contact you if we need additional information. Posting of Featured Products will be March 1st.

For questions, contact Don Berey at 703-876-5073 or dberey@1105media.com

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